In Hawaiian, Malama ka 'aina i ke kai means take care of the land and ocean. We believe deeply in this important Hawaiian tradition. Change happens through engagement and requires a collective community effort, this is why, 1% of our gross sales goes to protect the ocean, beaches and waves we love so much.

Transparency is important to us hence why we have a third party verify our level of commitment. 1% for the planet holds us accountable to our commitment of giving back.